Affliction Clothing

Someone asked me a while ago why I thought this was such a cool brand. It is very expensive and I can’t say one way or the other about the quality of their products. I mean it is more $70+ for a t-shirt and $700 for a leather jacket which seem to be at best an acquired taste. And to be honest I was at a loss for words and arguments as to why this brand was cool and worth the money.

But then I started thinking about it why I think this brand is so cool and I have an answer. You can tell a football fan by the clothes they wear and the team by their jersey. You can tell what sports or stereotype people fit into by the clothes they wear. That is why affliction clothing is cool to me. It’s the equivalent to a biker wearing his colours. Affliction are like rock musics and mma’s jerseys. Both rock music and mma are about attitude and excess. That’s why the clothes have to be expensive, when you buy them you have to feel you are buying a glimpse into the rock/mma lifestyle and you can’t do that in a shirt that costs $20 at WalMart. Just look at the promo vid for them

It’s a whos who of rockstars, mma stars and extreme sports stars. Affliction is building an
image as an edgy extreme brand that is running on attitude and excess and people seem to be buying in to it. Otherwise they’d have gone bust by now.

Published in:  on October 23, 2008 at 10:23 am Comments (4)
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4 Comments Leave a comment.

  1. thats all kinds of gay

  2. How is it gay exactly?

  3. You’re just buying into what they want you to think…and spending unnessicary money. Pennies is for the strong minded, who are cheap and who don’t buy into this brand crap!

  4. very true about buying into what they want me to think.

    But pennies will never be cool :P


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